Utilizing flyers is a cost-effective and exhilarating approach to promote your business to local customers. Whether you’re introducing a new service, initiating a sale, or merely announcing your presence in the community, adhere to these seven suggestions to optimize the effectiveness of your flyer campaign.
Make sure your message is clear. Involve your audience with a call to action to encourage them to order now, contact you, or visit online.
Make it eye-catching
While flyers might not be as trendy as once, they can still deliver a significant return on your investment. Whether your organization is offering a sales discount, trying to drive registrations for an event, or simply building brand awareness at a trade show, distributing well-designed flyers can make all the difference in your success.
The most eye-catching flyers are simple and easy to read, using only a few bold elements. Often, it’s a combination of a striking visual image, an attention-grabbing headline (in a legible but bold font), and a colored piece that draws the eye.
Including a clear call to action is another crucial factor in making your flyer more effective. It’s important to tell your audience what you want them to do next: attend your event, order online, call you, or stop by your store.
Finally, remember to keep your design consistent with your branding. Your logo, color palette, and fonts should be consistently used across your marketing materials to help build trust and brand recognition with your audience.
Make it easy to read
Regarding marketing, flyers are one of the most versatile tools available. They can be slipped into newspapers, stuck under doors, or even handed out at events. But to have a successful impact, they need to be well-designed. Otherwise, your leaflet will all too easily end up in the trash.
It would help if you made your leaflet easy to read, especially as it is likely to be seen by people with a limited attention span. This means it should be concise, with crucial information in large font. It also helps to use multiple fonts in your design, as this creates contrast and makes distinguishing between different bits of text easier.
It’s also essential to include a call to action in your design. This could be a call to order now, an invitation to book an appointment, or a suggestion to visit your website. By including a call to action, you can encourage people to engage with your business and maximize the impact of your flyer campaign.
Make it memorable
The beauty of flyers is that they can be tactile and engaging – they can be passed around on the street, pinned to a notice board, or even handed out in a coffee shop. They are also often highly effective as they can deliver a particular message to the exact people you want to reach.
To make your flyer printing services more memorable, incorporate design elements that evoke positive emotions and trigger memories. For example, imagery of famous figures, technology, or illustrations can stir up memories and feelings of nostalgia – perfect for engaging your audience with your offer. Alternatively, you can use a variety of patterns (like these 90s-inspired designs by Joris Rigerl) that are visually striking and draw the eye in.
You should always have a clear call to action on your flyer, enticing your audience to act now or, at the very least, consider your offer. This can be done in various ways, such as questions, temptations, or suggestions. It’s also a good idea to include social media links and track engagement with your print content with apps like GizThis.
Make it relevant
The beauty of flyers is that they are incredibly flexible and versatile. They can be used to promote an event, give information at networking events or hang them up in local communities.
However, flyers have limitations, and it’s essential to consider each campaign’s purpose. You want to avoid trying and cram brand awareness, a list of services, and a special discount you offer all into one leaflet.
Instead, aim for a key message to grab attention and engage your audience. This could be through a visually captivating image, a compelling central element, or even something as simple as a call to action.
A clear, concise call to action on your flyer can drive engagement and encourage people to accept your offer. It will be hard to resist, whether with a specific discount, gift, or additional incentive!
Make it easy to share
Whether you’re promoting an event, a new service, or simply creating brand awareness, flyers are an effective marketing tool. The key to making them work for you is using high-quality visuals, large fonts, and a clear call to action.
To grab your audience’s attention, start with a big, bold headline that clearly states the purpose of your flyer. For example, this one has an attention-grabbing message about summer bookings with $100 off and a transparent brand logo to identify the business.
The rest of the flyer can then be filled with essential information, such as dates, locations, and prices – all easily customizable in Visme. It’s important not to overcrowd your flyer, though, as this can overwhelm the viewer and cause them to look elsewhere for more information.
Finally, consider adding a QR code to your flyer to link directly to online content. This is a great way to track how many people engage with your flyer campaign and will also help you generate measurable ROI.
