Almost 20% of US businesses fail within two years of starting. The good news is that there are steps you can take to make your company successful.
One of the best ways to ensure the longevity of your business is by having a solid website.
This is especially true for startups. Not everybody understands startup website design, though. Let’s take a look at key information you should consider when looking to build a startup website.
Domain Name and Hosting Service
The first step in creating a website is signing up for domain registration and web hosting services. The domain is the address of your website.
Hosting involves storing your website’s data and making it accessible on the web. Make sure that you select a domain name and hosting service that reflects your business objectives and goals.
Create an Outline of Your Site
Before jumping into the development process, decide on what type of content will be included in your website. For instance, you’ll need to decide on the type of pages (the home page, about page, contact page), content areas (blogs, portfolio pieces, product catalogs), and media elements (pictures, videos).
This is also the time to consider your web design budget. Once you have a clear structure in mind, it’s time to start building your website.
Design Your Homepage Layout
Create a design that reflects your brand identity. Info to keep in mind when designing a homepage includes creating a page layout, navigation menu, etc.
Make sure to include visuals that create an inviting atmosphere for visitors.
Develop the Content For Each Page
Write meaningful content for each page of your website that speaks to the needs of your audience.
The type of content you create will depend on the type of website you’re designing. For example, an eCommerce site should include product descriptions and pricing information. A blog should focus on educational content that educates readers about your industry.
Optimize Your Website Content
Before publishing your website, optimize its content using SEO best practices. This will help search engines crawl your site more effectively and rank it higher in search engine result pages (SERPs).
Ensure that you have the right keywords, titles, and meta descriptions on your web pages.
Test, Monitor, and Refine
As with any product, it’s essential to test and refine the website to ensure it’s meeting the needs of your users. Regularly check for broken links, page load speed, and responsiveness across various devices. Website loading speed is also something you need to test on a regular basis.
If there are any issues or changes needed, work on them as soon as possible to improve the overall user experience
Choose a Web Design Company
The next step in creating a startup website is to find an online design company that understands the goals of your business.
Look for one that has experience with startups and can deliver creative solutions. Doing so will give you access to cutting edge web development.
Build a Startup Website Today
At first, understanding how to build a startup website can seem daunting. It doesn’t have to be, though. By following the guidelines above, your website can give potential customers a great first impression of your business. From here, you can take your sales numbers to the next level.
Looking for other useful information like this? Be sure to check out the rest of our blog.