10 Common Property Marketing Mistakes and How to Avoid Them

Did you know that more than 40% of people that bought a home in the US checked online listings first? 

As technology evolves, so does the process of buying and selling homes. 

If you want to get the highest offer possible for your home, you should focus on your marketing. 

Continue reading to discover the most common property marketing mistakes people make so you can avoid them! 

1. Posting Bad Photos

One of the most common property marketing mistakes people make is uploading low-quality images.

It might be tempting to try and save money by taking pictures of the house yourself. Unfortunately, this can cost you a lot of money in the long run. Poor images can make the home look unattractive and push away the buyers that can afford it. 

It’s always a good idea to invest in a real estate photographer, so the quality of the images is consistent and worthy. If you can’t find a photographer on your own, speak with your real estate agent for a referral. 

2. Overlooking Social Media

Social media marketing has become a trend for selling homes, especially on TikTok. 

Platforms, like TikTok, get used as a marketing tool since they can show people the inside of your home. This is a great way to find interested buyers, especially if you’re in a populated area. With the use of hashtags, you can market your property in a fun way and gain a few followers in the process. 

Since most people spend hours a day scrolling through social media, you want to ensure that you’re making the most of it. Share your listing with friends and the community to increase offers. 

The problem with relying on traditional forms of marketing is that you can miss a large audience. The millennials and gen Z spend more time online, searching for new options. 

3. Poor Curb Appeal 

Potential property buyers could drive by your home at any moment.

Once your home or property gets listed online, you will likely notice an increase in traffic on your street. If you have a messy yard and uncut grass, you might want to spend some time outside. Bad curb appeal can give potential buyers the impression that you haven’t kept up with the property. 

If you don’t have a lot of time to spend in the yard, keep landscaping simple. As long as your property looks neat and welcoming from the outside, people will want to learn more. 

The next time you arrive at your home or building, try to view the exterior from an outsider’s perspective. This can help you become aware of the improvements that need to be made. 

Curb appeal is one of the most influential details of selling a home and getting a great offer. 

4. Not Working With an Agent 

Many people make the mistake of trying to sell their property on their own. Getting yourself a good West Knoxville listing agent will be a game changer for you, keep reading for more.

Although you might want to avoid agent fees, it’s often best for you to work with professionals. Real estate agents have many clients and connections. When you list your home with them, they can market it to the right crowd.

It’s common for agents to market homes they’re selling to other clients that are looking for similar results. Another reason you want to hire an agent is that they have access to specific sites and resources that will get your house sold. 

Putting a “for sale by owner” sign on the lawn typically doesn’t attract the attention that sellers are searching for. Don’t make this mistake since it can delay your timeline and result in a smaller offer. 

Real estate agents are knowledgeable about the industry and can ensure that you accept the best offer. They have natural opportunities to market your property in the area. 

5. Posting Unreasonable Prices 

If you want to market your home, you need a fair property price for the listing.

Getting attached to the home or greedy can make you think the home is worth more than it truly is. You should always market your home with a reasonable listing price that matches the size of the property in that area. Since potential buyers are also working with agents, they’ll get notified if the price is unreasonable.  

Conducting a market analysis can help you determine the best listing price. If you think you can get a higher offer, try not to go up too much. When buyers see large prices and the quality of the home doesn’t match, they often move on to other options. 

6. Covering Structural Issues 

Marketing properties online gives people a chance to cover imperfections, but this can quickly become a problem. 

If you are hiding structural or property damage on your marketing materials, you are misleading potential buyers. If someone were to buy the home without discovering these first, you could be at risk of a lawsuit. Make sure you are transparent and notify potential buyers of any updates that still need to be made. 

When you market the home, you need to provide as much info to the buyer as you can. If there are underlying issues, you can’t afford to fix, discuss options and talk about the positive aspects of the home. Offering descriptions can help prepare people that still want to purchase your property. 

7. Passing on Virtual Tours

If you want to create a successful property marketing strategy, you need to allow virtual tours.

Virtual tours are a great way for people to get inside your home without walking through the doors. Since the beginning of the pandemic, virtual tours have increased. Not only does offering this virtual tour help more people see your home, but it also helps you reach a larger audience.

Many people are living out of state or stuck at home taking care of family. If you aren’t utilizing video tours of your property, you will limit the offers you receive. 

If video virtual tours are too expensive, you can share 360-degree or 3D images. Learning how to sell your land with virtual tours and 3D images will help increase your offers. 

8. Keeping Clutter Out 

A frequent mistake sellers make is leaving too much clutter in the home.

Whether you are getting pictures taken or having people walk through for tours, clutter needs to be put away. When there’s too much in the home or building, it can make the space look smaller and unattractive.

Try to keep the house clean and reserve a spot for boxes. It’s also a good idea to get rid of clutter so that buyers aren’t misled. Clutter can hide important elements of the property that buyers will want to see. 

It helps to keep your furniture and minimal decorations out on display. A great marketing tip for selling your property is to help the buyers imagine themselves in the building. 

9. Making Grammatical & Factual Errors 

There’s nothing worse than being told one thing and getting another.

Make sure that you edit your marketing materials that get shared in-person and online. When buyers can’t understand what you’re saying, they may take other houses into more consideration. 

You also want all of the information to be accurate. Confirm that the bedroom, bathroom, and house features are all up-to-date. Sharing the wrong info in your marketing can attract the wrong target audience or deter buyers. 

Review your listing descriptions and ensure that buyers can make sense of your property. It helps to have your real estate agent or another person review materials, especially if you’ll be offering an open house packet.  

10. Over-Sharing

Many people from many backgrounds could be viewing your home and potentially buying it.

A terrible mistake that people have made while marketing their home or property is over-sharing. When sellers leave out controversial decorations or items, it can deter buyers. Make sure that you put away all of your personal items that could prevent buyers from wanting to purchase your place.  

You should also put away family portraits and report cards handing on the fridge. All of these items can influence a buyer’s decision when they are considering a home. You don’t want your beautiful property to get attributed to something that someone takes offense to. 

Display neutral and timeless pieces to attract buyers instead. 

Don’t Make These Common Property Marketing Mistakes 

Making these common property marketing mistakes can extend your timeline and reduce your offers. 

Unless you address these issues, you will be holding yourself back from living in your next house. You can avoid most of these mistakes by working with a real estate agent. Don’t be afraid to make the most of your resources, especially social media. 

The way you market your home will determine the next owners and prevent you from wasting money. 

Make sure you read our blog for more information about real estate and marketing properties online! 

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