Creating an e-commerce store requires a domain name and hosting plan from a top-rated provider like Kamatera. Setting up the store is simple, but running it is way harder. Luckily, there are tools that can help you along the way.
E-commerce tools are a diverse set of solutions that offer a variety of services to help streamline the online buying and selling process. These tools are designed to make e-commerce more convenient, hassle-free, and cost-effective for buyers while increasing revenue for sellers. The most important e-commerce tools are as follows:
Tools for Conversion Optimization
You undoubtedly hope to attract a significant number of potential customers to your e-commerce store after investing both time and resources in developing your website and promoting your brand.
The ultimate goal is to turn as many of these visitors into paying customers. However, this does not happen often, and many people leave without purchasing anything. Luckily, there is a solution to this problem and it comes in the form of tools for conversion optimization.
You’ll need three essential e-commerce tools to boost your conversion rate. They are related to statistical data, insights into user behavior, and optimization solutions. Let’s take a closer look at each of these tools:
- Analytics Software
There are numerous analytics tools available that provide useful statistics about the performance of your website and the traffic generated by your marketing efforts. These tools provide information such as visitor count, early exits, exit timing, visit duration, time of day, week, or month of visit, and much more. Google Analytics is the most popular analytics tool, but there are also others.
- UX Optimization Software
You can improve the user experience of specific sections by identifying areas of underperformance and the factors that cause users to leave your site without buying.
These tools can assist you in engaging potential customers who would otherwise be lost. For example, these tools can be used to move the call-to-action button to a location where the majority of users stop scrolling, then conduct A/B testing to see if the new position increases conversions.
- Tools for Monitoring User Behavior
By combining heat mapping and session replay technology, B2B e-commerce tools provide a comprehensive view of visitor behavior on your website. Visitors’ clicks, mouse movements, scrolling, typing, and page interactions are all tracked and recorded by these tools.
The data collected is then presented in the form of session replay videos and website heatmaps, which show how visitors interact with your site visually. Furthermore, the tools segment the raw data into conversion funnels to provide insight into what motivates visitors to buy and what factors cause them to abandon their shopping carts.
Tools for Communication and Internal Organization
Effective communication and organization are critical to the success of an e-commerce website, and there are a variety of tools available to help boost productivity. Three of the most significant are:
- Platforms for Real-Time Chat
Remote workers rely on tools such as Discord, Trello, and Slack to maintain effective communication. This leads to a smooth and efficient internal organization by keeping teams on the same page and increasing productivity through easily accessible group chats that promote consistent idea exchange.
- Project Management Software
Monday.com and Jira are critical tools for tracking, centralizing, and streamlining work processes. These platforms manage inventory, analyze metrics in segments, and enable real-time collaboration among team members.
- Productivity Monitoring and Enhancement Tools
Click-up, Asana, and Coda all provide customizable time-tracking solutions, roster calendars, and trackable documents to assist teams in remaining organized and productive. Through deadline reminders, columns for managing completed and pending tasks, and drag-and-drop assignment management features, these tools help to coordinate job division and team progress.
Customer Service Tools
Tools like Sprout Social, Zendesk, and Freshdesk can help you manage support tickets more efficiently because they consolidate all incoming tickets from social media platforms into a single location. This allows you to respond quickly while also providing a live chat channel and access to customer data in real-time. These customer service tools are clearly necessary for running a successful e-commerce business.
Tools for Sales Process and Supply Chain Management
The post-sale process, specifically the delivery of purchased items, is an important aspect of an e-commerce platform. To help with this, tools like Shipwire, Veeqo, and GTZ ship provide a comprehensive solution for managing orders, inventory, warehouse operations, shipping, and logistical support.
Conclusion
E-commerce stores are around-the-clock businesses. There are many aspects that go into successfully running and managing this type of business. Luckily there are tools that you can use that will help with internal organization, supply chain management, customer service, and so on. If you make use of these tools, you will be able to run your e-commerce store more efficiently.
