Despite our unique quirks and personalities, human beings process information similarly. The storybrand framework utilizes this natural process to engage customers with a clear message that grows businesses.
Remember, the customer is the hero of their story, and your business is a guide. Show empathy and build trust by connecting with your audience through knowledge and authority.
Mission
Despite our personalities, humans process information in the same way. Using the time-worn principles of storytelling, StoryBrand marketing works with this natural process to create a clear, consistent, and compelling message.
In a nutshell, this framework positions your customer as the hero of their journey and your business as their empathetic guide. It’s a powerful method of humanizing your messaging and aligning it with what matters to your audience.
Every good story follows the same pattern, from original folklore to books and movies since the beginning. By putting your customers at the center of your story, you’ll be able to eliminate confusion, connect with them on a deeper level, and grow your business.
A clear message will help you attract more customers, increase retention, and convert them to sales. The first step in this process is identifying your company’s mission. It is often done with a BrandScript, the foundational document guiding the entire marketing process.
Branding
Branding is about identifying your company’s core values and beliefs and how those align with your audience’s needs, desires, and pain points. Using this information, you can develop messaging that resonates with your audience and positions your business as the solution to their problem.
This customer-centric marketing approach differs from most traditional methods because it puts your customers, not your company, at the center of your narrative. It’s a concept you probably recognize from movies and books you’ve read, and it invites a deeper connection with your audience.
After answering the questions on the StoryBrand assessment, you’ll get a free report that breaks down your answers and shows you how to implement the framework on your website. It also helps identify any blind spots hindering your marketing success!
Values
A brand’s values are the foundation of its beliefs and convictions. The final step in the StoryBrand framework helps companies determine these core values and then ensure that they are aligned with the needs and desires of the target audience.
Rather than positioning your business as the hero in its marketing, make the customer the hero of their narrative. Instead of listing all the awards you’ve won or discussing your impressive features, show their life after interacting with your product or service.
It is a simple and effective way to communicate your company’s value to prospective customers. Use this narrative in every aspect of your marketing, from your website to your product descriptions and email sequences. It will instantly help your team connect with customers and grow your business.
Customers
An expert believes that marketing messages are only effective when they put customers at the center of the narrative. This approach is a critical component of the story brand. It emphasizes that only when you identify a customer’s problem, offer your product to help them solve it, and call on them to act will they be inspired to engage with your business.
The marketing report is a free assessment that looks at key areas of your website, sales funnel, and collateral and evaluates whether they support the Storybrand framework. It’s an excellent tool for determining how well your messaging is aligned with the needs of potential and current customers.
Once you clearly understand the Storybrand framework, it’s essential to think about how your product or service improves people’s lives. What’s your vision for taking them from where they are now to where they want to be? It could be anything from financial security to having more time with family to a better standing in the community.
